Press
For journalists.
Below: company boilerplate, press contact, brand assets, and a list of story angles we're happy to discuss. We respond to genuine press queries within one business day.
Press contact
Response within one business day. UK + IRE press queries prioritised during the racing day; US queries answered the following morning UK time.
Boilerplate
Standard 130-word company description.
StableOdds Racing is a decision-support tool for horse-racing punters across the UK, Ireland, and the United States. Founded in 2026, the company runs a probability engine that estimates each runner's true win chance and shows it as fair odds right next to the live bookmaker price — so the gap between them is visible on every runner — paired with a phone-first product surface for race-day use. The product puts every number that matters on one screen and leaves the decision to the bettor; it is built for both sharp and casual punters: same numbers, two ways to read them. A free tier shows three races a day with fair odds on every runner; Pro ($29/month) opens the full card and value overlay alerts, and Pro+ ($59/month) adds the deepest history and priority support. The platform deliberately does not sell tips, take bets, or operate affiliate revenue tied to bookmakers; the tagline is "every number you need — you make the call." StableOdds is built and operated by an independent team and is headquartered remotely.
Quick facts
- Founded
- 2026
- Tagline
- Every number you need. You make the call.
- Category
- Decision-support tool (not a tipster, not a bookmaker)
- Coverage
- UK · Ireland · United States
- Tracks
- 60+ daily
- Built for
- Both sharp and casual punters
- Pricing
- Free / $29 Pro / $59 Pro+ — start free, no card
- Differentiator
- Fair odds vs the live market on every runner, one screen — you make the call
- Founders' contact
- [email protected]
Brand assets
Logo and screenshots.
Wordmark — pitch background
SVG · PNG @ 2× / 4×
Wordmark — light background
SVG · PNG @ 2× / 4×
Product screenshots
PNG @ 2× · 12 shots
Default OG card (1200×630 PNG)
Generated by /api/og
Asset bundles will be live before launch. For pre-launch press, email [email protected] and we will send the current set directly.
Story angles
Five angles we're happy to discuss.
We don't pitch "new product launches." These are the substantive conversations we think serve readers in this category. Pick whichever fits your beat.
Tools, not tipsters.
How a probability-led product positions itself in a category dominated by tipster culture — without using the words "guaranteed", "lock", or "sure thing" — and what that constraint forces a brand to be.
The complete read vs the single pick.
Why a decision tool that puts every number on one screen — fair odds, the live market, the gap between them — and leaves the call to the bettor is a different product from a tipster or an AI that hands you a name. What "information, not opinion" forces a product to be.
Region-specific models, and why one model fails.
Why training one model on Belmont and deploying it at Leopardstown is a polite way to lose money. The case for per-region calibration in international racing analytics.
A free tier in a paywalled category.
Every serious racing-data product — Timeform, Racing Post, EquinEdge — is paid from the first click. StableOdds ships a free tier that shows real races with fair odds on every runner. Why a probability product gives away the read, and what that does to trust in a category built on locked content.
Marketing a gambling-adjacent product without paid social.
Operating a regulated category with paid social mostly off-limits — what the playbook looks like, what works (Reddit, podcasts, organic Twitter), and what burns money fast.
Recent coverage
No press placements yet — we're pre-launch. Be the first.
Want a walkthrough?
We'll book a 30-minute screenshare on the product and the model for any journalist covering racing analytics, gambling-adjacent product, or how a decision tool positions against tipster culture.